School of Design Identity

School of Design

Commissioned by Victoria University of Wellington, explorations of a visual identity for the School of Design faculty.

Drawing on the School’s preference for the stylistic traditions of Swiss design, I took inspiration from classic san-serif fonts such as Akzidenz-Grotesk and Futura, and constructed a custom logotype using acute curves and crisp sharp edges.

The additional boxed form and radiant tone of red were both taken from the School of Design’s actual building shape and color, resulting in a clean and robust logo system.

School of Design

School of Design

School of Design

School of Design

School of Design

School of Design

School of Design