Jonathon Toon
Software Designer
Good design is the result of even better synthesis—the artful blend of data, context, and the real world.
Nice to meet you, I’m Jonathon Toon. A versatile software designer, leader, and coach, living and working remotely in Aotearoa New Zealand.
Over the last 14 years, I've worked at innovative companies across North America, Asia, and Oceania, gaining deep practical expertise in product, engineering, brand, and research at each step of the way.
Now, I focus my time on empowering others. Drawing on my experience designing for both consumers and businesses, I offer coaching to creative individuals and provide fractional leadership to high-performing teams.
With each engagement, I aim to provide support with humility and respect. I equip people with personal tools to navigate ambiguity, develop a bias for impact, and create products that people love.
For Individuals
$380 USD per month
Perfect for designers seeking practical support to shine in their current job, move up in their career, or keep up with the fast-paced design world.
SubscribePause or cancel any time.
Unsure if this is the right fit for you?
I happily offer a free 30-minute session, hosted on ADPList, to introduce myself, discuss your goals and share how my coaching can support your aspirations. Book a call.
After I subscribe what happens?
Once paid through Stripe you’ll receive a welcome email which includes a unique link to schedule your first session and an invite for a one-on-one chat thread.
Do you provide any discounts?
If you are you a student, work at a non-profit, or are based in a location with an exceedingly high exchange rate I'm here to help. Send me an email and we can discuss a pricing option that suits your situation.
How can I manage my subscription?
Managing your subscription is made easy through Stripe. After subscribing, you'll receive a link to your customer portal for any adjustments you need to make. You can also log in directly here.
Should you ever need to cancel, resuming your subscription is seamless, picking up right where we left off.
For Teams
$800 USD per day
Perfect for teams aiming to establish a design function, seeking advice on research, or requiring assistance with launching a new 0-1 product.
Book a CallRequires a contract.
How long does it take to receive a quote?
Following our initial discussion, either through a call or via email to define the scope of work—I'll provide you with a quote within 3 business days.
Do you provide any discounts?
If you run a pre-seed startup, a non-profit, or are based in a location with an exceedingly high exchange rate? Do reach out. I'm more than happy to discuss custom pricing options.
As a leader, I've directed product teams with strong conviction, created design processes that embrace reality, and shipped revenue-generating products based on customer and market discovery.
As a designer, I've crafted user interfaces that are as delightful as they are functional, improved positioning and drove better conversion through research, analytics and experimentation.
Regardless of the role, I've consistently worn multiple hats—usually out of necessity, other times for the joy of building. It’s from these experiences that I've developed the following four principles.
Design is only appreciated if it's first discovered.
Customers set the course, then data lights the way.
Stories will shape a strong brand, not a logo.
Revenue is the primary metric for measuring value.
I'm always interested to meet new people, make friends and chat about opportunities. Although you'll often find me around the internet’s most common meeting places, to reliably reach me, you can use one of the links below.
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The icons used throughout this page were designed by Marek Minor and can be purchased here .
Thanks for stopping by.